Circa Brand Agency, Lowe’s - 2025

MyLow Motion Graphic

The good folks over at Circa were kind enough to keep me in mind to make a little tweak to the new launch video for Lowe's Home Improvement's AI Assistant, Mylow.

The original video was great, however, it was not optimized for social. With that being said, I worked through the night battling spotty internet, unlabeled After Effects layers, and missing links, but managed to get the project properly resized and delivered before the official announcement from Lowe's the next morning.

My one takeaway from all of this: Always Label Your Layers!